Coca-Cola, one of the world’s most creative and innovative marketers, is revamping the holiday shopping season this year by joining forces with SCVNGR.

Starting today, the biggest shopping day of the year, Coca-Cola will begin engaging their teen demographic in a big way with “Coke Secret Formula Challenges” on SCVNGR. At select Simon® malls across the country, mall-goers can do challenges, earn points and unlock rewards, like $100,000 worth of American Express gift cards and Coca-Cola branded merchandise, while they shop.

The 10 malls participating in the “Coke Secret Formula Challenges” include: Burlington Mall (Burlington, MA), Florida Mall (Orlando, FL), Gurnee Mills (Gurnee, IL), Mall of Georgia (Buford, GA), Northshore Mall (Peabody, MA), Ontario Mills (Ontario, CA), Roosevelt Field (Garden City, NY), Sawgrass Mills (Sunrise, FL), Stoneridge Mall (Pleasanton, CA), Tyrone Square (St Petersburg, FL).

For more details check out the press release here or visit http://coca-cola.scvngr.com. Grab the free SCVNGR app, head to a participating Simon mall, do “Coke Secret Formula Challenges,” earn points, and unlock rewards!

Cheers,

The SCVNGRbot