We admit. We at the SCVNGR Experiential Promotions team don’t make it easy for you to love us. Not returning phone calls. Forgetting anniversaries. Disappearing for months on end without a trace.
And yet, here you are. You just can’t quit us.
We’re happy to report that we indeed did not fall off the face of the earth. Quite the opposite, in fact. For the past few months, we’ve covered a massive amount of ground. Since September alone, our brigade of game builders and event executioners has traveled to 16 different cities, including a stop across the pond. There have been numerous proposals, suspenseful finishes, and of course an overwhelming amount of local community support and pride.
Our first-ever European Experiential Promotions event, Swarovski Discover Your Light, took place in London on Saturday, September 24. We had the pleasure of working with the iconic crystal and jewelry company to create a 42-challenge treasure hunt around central London. (Added bonus: an excuse to break out our bad Cockney accents.)
More than 500 teams of two were given gift bags to collect hidden Swarovski presents like bracelets and perfume ($1,000 gift value per person!). Top teams won vacations to the world’s fashion capitals (Paris, Florence, Barcelona, Istanbul) and exclusive tours of Swarvoski’s Crystal World in Austria. Take a glimpse of the Discover Your Light trailer (#eyecandy).
We reached another milestone with the Reeds Jenss Amazing Ring Race on September 17. Almost 1,500 people gathered at Eric Canal Harbor in Buffalo to compete for the chance to win a $15,000 Limited Edition ArtCarved Ring. It was our biggest jewelry event to date! The community also raised over $6,000 for the Juvenile Diabetes Research Foundation. Congratulations to the winning couple, Katarina Sullivan and John Haumesser! Check out the lucky lovebirds’ interview by clicking here: http://bit.ly/riva3u (courtesy of WIVB).
On the Home Race front, we’ve really enjoyed partnering with our real estate clients to create an even more interactive product-race experience. What makes these events especially unique is that the participants perform challenges in actual residential properties. The Ben Kinney’s Amazing Home Race in Bellingham, Washington was the perfect example of how these types of events can bring together a community for an afternoon of fun and friendly competition.
Now that we’re in the thick of Fall Events season, it will continue to be full speed ahead. This weekend we are heading to six different Diamond Dashes dispersed across cities from Lexington to Billings.
We will do our best to keep you updated through blog posts. But if you want to avoid going down another trail of broken promises and heartache, make sure to follow us on Twitter @SCVNGR_Events. In 140 characters or less, we don’t disappoint.
P.S. We miss you already.
Where can you find us October 8th? Registration is still open!
Written by Courtney Scrib